Phimetrics

Customer Experience Audits

cbox — Mon, 01 Oct 2012 06:49:14 +0000

Service providers are changing slowly towards having customer centric view rather than network centric. The wireless network needs to adapt. The type and volume of traffic on mobile networks is changing, and users’ expectations are growing. The future of wireless networks is about delivering better broadband services to more mobile devices.

Phimetrics offers a variety of customer experience audits and help the service provider to understand the end customer experience. Measuring the gap is critical for Phimetrics and we help clients manage and minimize this gap.

We capture end to end customer experience covering all touch points close to customer.

Services Offered:

Our CEM consultancy division is responsible for advising customers on proven high and quick ROI use cases. Phimetrics consultants can remain onsite and advice on additional use cases, further rollout of the system to new user groups within the organization, and how to achieve increasing results using the CEM system.
It has been our experience that those customers who are truly committed to CEM benefit greatly from the presence and advice of a CEM consultant, showing a markedly higher increase in ARPU.
The Phimetrics Program brings a fresh perspective. A key differentiator is its knowledge and ability to pinpoint process improvements, which CEM data can assist with, that may be missed by the organization.

Consulting

cbox — Mon, 01 Oct 2012 06:41:31 +0000

Phimetrics offers a variety of specialist services that fall outside the typical day to day operation. Subject matter experts within Phimetrics have done this over years and have clients globally. Phimetrics draws on the collective experience of its management and consultancy staff who combine over 100 years in telecom engineering, through various roles on vendor teams, as service providers, and at telecom consulting companies. SME’s have established well written, repeatable processes, scripts & tools to effectively manage & deliver measurable results.

Services Offered:

RFP Preparation & Vendor Validation

Network providers have to issue RFI/RFP while rolling out new services/technology. Also RFI or RFP responses from infrastructure vendors need to be evaluated. Phimetrics consultants have core competency to help create an RFI or RFP to send to wireless infrastructure vendors and they can also evaluate and compare the responses. Typical evaluation would be based on techno-commercial comparison, Product and features roadmap, Product and features timing of availability, Technical performance, Standards conformance, Interoperability.

Post detailed study scorecard will provide rating of each vendor against pre-decided matrices. The results of such an analysis help pick the best vendor(s) to match a network providers business needs, using an independent process, other handsets.

Business Consulting

Phimetrics helps their clients in creating business plans who are contemplating launching a wireless network or introducing new technology in an existing network. SME’s would help the client to create a robust business plan, or review an existing business plan. The largest portion of CapEx in a business plan is typically for the Radio network, and Phimetrics uses their in house competency of RF engineering to accurately model the Radio network and associated coverage and capacity.

Consultants work with client to validate/provide the inputs like Target coverage area, Number of subscribers, by type Subscriber usage, Voice and Data, Target minimum cell-edge data rates, for Uplink and Downlink, Spectrum availability, Transmission network topology, Targeted Value-Added services, CapEx-related information (infrastructure pricing, etc.), Opex-related information (transport network, site lease costs, site maintenance, customer care & billing, Other business plan-related information (CPGA, spectrum-related costs, Target monthly ARPU, per type of subscriber etc.

Results can typically include the following, per year, morphology, and market: Total number of sites, Number of Capacity sites, Offered traffic, Available capacity Average number of carriers per site / required spectrum usage, Subscribers per site Financial results (CapEx, OpEx, Revenue, EBITDA, etc.)

Spectrum-Refarming

Spectrum is the raw material for mobile networks. With advent of 3G/4G technologies and growing demand for data applications, operator’s needs to choose spectrum to fit technology, meet capacity and use ecosystem to their advantage. The ability to deploy third generation technology (UMTS, HSPA) on the 900MHz bandwidth has been, and continues to be, of great benefit to the mobile systems world, allowing Operators to meet exponentially rising demand for mobile broadband services. By clearing spectrum from an existing GSM 900 band to allow for UMTS900 deployment, Mobile Operators have an opportunity to offer more cost-effective services with wider coverage and superior building penetration. In certain markets there is need to migrate GSM traffic from 900 MHz spectrum to 1800 MHz to allow UMTS 900 deployment.

Phimetrics takes care of end to end spectrum refarming, right from making the business case, strategy, frequency planning to execution. In-house and third party commercial tools are used for frequency planning. Reusing existing 2G and 3G spectrum for LTE, operators can make significant cost savings, extend the lifespan of existing spectrum assets for another few years, and reduce the amount of additional spectrum they require by up to a third. “Operators must plan spectrum re-farming very carefully to ensure minimal service degradation. Careful planning will enable operators to build additional capacity in a more measured way, ensuring spectrum efficiency is maximized for new and existing services.”

Manage Network Services

cbox — Mon, 01 Oct 2012 06:35:21 +0000

Phimetrics offers a variety of managed services solutions. We manage multi-vendor and multi-technology environments, enabling the client to concentrate on their core business. All service segments are flexible in terms of scope and setup, and can be adapted to fit needs.

Some of the services provided under Network Managed services include:

End to End Network Design
Network Optimization
Network Rollout & Acceptance
Network Performance Monitoring & improvement
New feature introduction
Frequency plan preparation and Implementation

Network Audit Services

cbox — Mon, 01 Oct 2012 06:32:28 +0000

Phimetrics unbiased, vendor agnostic audits are designed to provide the operator with a current view of the performance of the various aspects of its network operations. This may be from a technical perspective or from a business, organizational or operational perspective. The objective of the audit is to provide a set of recommendations that will enable the performance, efficiency and bottom line to improve.

Key areas:

RF Network Audit
Core network audit
Data Network Audit
Roaming audit
Inbuidling experience audit
Mobile security audit
Fixed Network Audit

Competitive Benchmarking

cbox — Mon, 01 Oct 2012 06:26:08 +0000

As an independent audit company we work with large telecom conglomerates to assure customer delight across different markets globally. These benchmarking campaigns are done in holding companies on – Yearly and Quarterly basis. In this area of Competitor Audits, we work across 15 countries in South Asia and Africa, with customers like Vodafone, Airtel-Singtel, Axiata (Telekom Malaysia).

Our periodic benchmarking exercises span over 100 cities/towns globally and our recommendations for service and customer experience improvement impact millions of subscribers. In addition to resolving problems one-off, we leave the client with a process to regularly track, monitor and improve performance.

Phimetrics Audits and Benchmarking exercise has provided a cutting edge to the different network providers across Asia in terms of their standing against competitors on a mixture of different performance indicators in Voice, Data and other supplementary / VAS services.

Our benchmarking reports to customers include comprehensive and detailed report, which helps the customer to not only know their network performance against the competitors but also spot and track core cause of the network problems (as highlighted in the report).

Services provided under competitive Network Audit and Benchmarking are:

RF Network Benchmarking
Core Network Benchmarking
Parameter Benchmarking
Handset Benchmarking–
With increasing penetration of smart phones and operating systems, there is need to benchmark these for multiple applications/services. iOS, RIM, Syambian, Android, Java all have varied experience depending upon the application and network conditions. Each handset differs in sensitivity levels thus providing different experience. Phimetrics benchmark mobile customers experience on a range of handsets. The particular handsets benchmarked are from different manufacturers and mobile operating systems. The testing method includes voice and data calls performance on variety of handsets across stationary and mobile conditions.
VAS Benchmarking
Wireline Network Benchmarking

Telecom Commission okays teeth for Trai

admin — Sat, 14 Apr 2012 07:23:08 +0000

Telecom Commission okays teeth for Trai

The Telecom Regulatory Authority of India (Trai) will be able to summon companies and individuals, call for evidence and even seek expert advice while conducting an enquiry, in order to ensure that telecom companies comply with rules, especially those concerning phone users in the country.

The Telecom Commission approved the additional powers for Trai at a meeting on Wednesday, said a senior department of telecommunications (DoT) official on condition of anonymity, without saying when the regulator will get these powers. Source

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News and Information on telecom and mobile industry in India

Indian appetite for mobile apps grows

admin — Sat, 14 Apr 2012 07:23:07 +0000

Indian appetite for mobile apps grows

Be it playing Angry Birds or watching movies on the go, a rise in the number of low-cost smartphones has enabled young Indians to access mobile applications like never before. According to search engine giant Google, around 40 million Indians access the Internet through their mobile phones and there are 30 million apps downloads in one week.
A combined survey by global market research firm IPSOS and Google found the 18-29 age-group using smartphones the most. Source

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News and Information on telecom and mobile industry in India

Mobile phone sales price-dependent in India

admin — Sat, 14 Apr 2012 07:23:07 +0000

Mobile phone sales price-dependent in India

Price is the leading factor for most Indians in purchase of mobile phones, while globally buyers are looking more at features with cost being a secondary issue. According to a survey carried out by Vuclip, an independent mobile video service, 36 per cent of Indian respondents gave priority to price while 26 per cent looked for features above anything else.

In contrast, globally, features was the main factor for 33 per cent of respondents, while price was the second-most important criteria.Source

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News and Information on telecom and mobile industry in India

Nokia still No.1 in Indian mobile market

admin — Sat, 14 Apr 2012 07:23:06 +0000

Nokia still No.1 in Indian mobile market

Nokia retained its leadership position in the Indian mobile handset market with 31 percent share of the market in terms of sales (unit shipments) during 2011, followed by Samsung (with 15 percent share) and Indian manufacturer Micromax (with 5 percent).

The company was the clear leader in all the mobile handset segments which included smartphones, multi-SIM phones and 3G phones. It had 38 percent market share in the smartphones segment, (followed by Samsung and RIM) and nearly 13 percent market share in the multi-SIM category.

In 2011 the India smartphones market witnessed the launch of 150 models by over 30 vendors.

Smartphone shipments touched 11.2 million units in calendar year 2011 recording a YoY growth of 87%. Nokia emerged as the leader in the smartphones segment with a 38% share followed by Samsung with 28% share in CY 2011. RIM dropped to third place with a 15% share.

The share of Android OS in the smartphones category saw tremendous growth of over 600% in CY 2011 (34% share) as compared to CY 2010 (9% share). This growth was mainly on account of an increasing number of handset vendors adopting Android as preferred OS for their smartphones.

“In 2012, the proportion of smartphones with extended features like NFC and 3D gaming are likely to increase. It will be interesting to see how Microsoft and Nokia take their partnership to the next level with a new range of smart devices based on the Windows 7.5 Mango OS platform. For instance, the Nokia Lumia 610 has been announced at the Mobile World Congress 2012 at Barcelona, even as we go to press. It is expected that this phone would be aggressively priced to compete with smartphones from the Android and RIM stable”, stated Naveen Mishra, Lead Telecoms Analyst, CyberMedia Research.

Multi-SIM handset shipments accounted for 57% of the total India mobile handsets market during CY 2011, representing an year-on-year increase of 61%. Nokia was the market leader in the category with a nearly 13% share during the year.

“After a long wait, Nokia introduced its dual-SIM phone portfolio to the India market in September 2010. The innovative products in the Finnish vendor’s portfolio helped Nokia become the market leader in the category. Some of the key features in Nokia’s dual-SIM portfolio were ‘touch-and-type’ and ‘easy swipe’; the latter allows customers to change their secondary SIM without powering off the phone”, stated Tarun Pathak, Analyst, Telecoms Practice, CyberMedia Research.

“During CY 2011 the dual-SIM category also extended its presence to the 3G and smartphone (Android) segments”, Tarun further added.

During CY 2011, close to 250 unique 3G handset models were shipped from approximately 30 different vendors. The total shipments of 3G phones in the country touched nearly 18 million units, a year-on-year growth of 153%. Nokia again emerged as the market leader in this category followed by Samsung and RIM.

“In anticipation of increased 3G data usage among subscribers all the major handset vendors introduced their 3G phone portfolios to the India market during CY 2011”, stated Naveen Mishra, Lead Telecoms Analyst, CyberMedia Research.

“3G is a relatively new phenomenon in India with active subscribers estimated at only 15 million as of December 2011. This may be directly attributed to the lack of 3G network availability in many locations and the poor quality of service experienced by existing subscribers. Therefore, in many respects 2012 will be a ‘test year’ for the growth and adoption of 3G handsets and data services in the country. It will be interesting to see how new alliances and offerings emerge from handset vendors, service providers and content developers to target mobile subscribers with innovative device plus data service bundles”, Naveen further added.

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32.79 mn subscribers opt for mobile number portability

admin — Sat, 14 Apr 2012 07:23:06 +0000

32.79 mn subscribers opt for mobile number portability

The total number of subscribers opting for mobile number portability (MNP) has risen to 32.79 million, with Karnataka receiving the maximum number of 3.39 million requests till the end of January, according to official data released Tuesday.

MNP allows users to switch operators while retaining their mobile numbers. “By the end of January 2012 32.79 million subscribers have submitted their requests to different service providers for porting their mobile number,” the Telecom Regulatory Authority of India (TRAI) said in a statement. Source

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News and Information on telecom and mobile industry in India